Last month, Proenza Schouler announced they would be bowing out of Paris Couture Week after showing there for two seasons. Now, the design duo behind the brand, Jack McCollough and Lazaro Hernandez, have announced they are bringing their show back home to New York City. The news broke on the brand's Instagram account.
"It's been a fun ride showing the past two seasons in Paris during Couture (thank you Chambre Syndicale) but NY will always be home so we are coming back for Spring Summer 2019. In today’s world, when, where, and how one shows can be looser and more fluid than ever and so for now, NY is our home once again. Paris was an amazing opportunity to show what we do to a completely different audience that had never been able to attend a Proenza Schouler show and on that level, as well as on a creative level, it felt really right. We want to thank everyone that was responsible for making Paris an unforgettable experience. Looking forward to heading back home now and being a part of NYFW in September, where it all began," the caption on the post read.
Proenza Schouler had long been one of the headlining designers on NYFW's schedule, so their return home will be a welcome addition by the industry, particularly the CFDA who is experiment with ways to keep New York Fashion fresh, new, and still relevant.
The brand is currently going through a new phase, as they recently launched beauty, and the designers are trying to figure out how best and where to grow their business next. It looks like returning to their roots will help with that.
photo: via Proenzaschouler.com
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